📓 The Tawasel field notes

Things we're thinking about between releases.

Short essays on WhatsApp, AI in Arabic, what works for UAE teams, and what doesn't. Nothing scheduled, nothing sponsored — just the notebook.

All Guides Pricing Comparison Safety Product
// The archive

More field notes

⚙️
Guide

WhatsApp Business API in the UAE: the complete setup guide for 2026.

Trade licence, Meta verification, numbers, templates, AED pricing, and the mistakes that delay every UAE launch by a week.

⚖️
Comparison

The best WhatsApp CRM for UAE businesses in 2026 (honest comparison).

Tawasel vs Wati vs Twilio vs Respond.io vs Interakt. Five platforms, what each is good at, and where the trade-offs land.

💸
Pricing

What WhatsApp Business API actually costs in the UAE in 2026.

Meta's per-message rates explained in AED. Where the markups hide. Worked examples for a clinic, a retailer, and a real-estate office.

🛡️
Safety

How to keep your WhatsApp number from getting banned (a UAE field guide).

Why business numbers get suspended, how to recover one, and the twelve rules that keep your inbox alive.

Verification

Getting the WhatsApp green tick in the UAE: what actually works.

The eligibility rules nobody publishes clearly, why most first applications get rejected, and how to build the notability case Meta wants.

☁️
Guide

WhatsApp Cloud API: what it is, how it works, and when to use a CRM instead.

Meta's hosted API explained — setup requirements, message templates, webhook basics, and where a platform like Tawasel saves engineering time.

⏱️
Guide

WhatsApp API rate limits and messaging tiers explained.

How messaging tiers work, what your quality rating means, and how to scale your sending limits without getting flagged.